Seoul Gazette - Leggett Dynamics Launches Mid-Class Massage System & Makes Luxury Comfort Accessible on High-Volume Programs

NYSE - LSE

RYCEF	1.03%	18.45	$
RBGPF	0.59%	61.5	$
BCC	-2.92%	72.54	$
VOD	-1.27%	14.12	$
CMSC	-0.95%	22.16	$
BCE	-2.78%	22.65	$
RIO	-0.72%	99.36	$
RELX	-1.14%	30.83	$
JRI	-0.16%	12.65	$
NGG	1.89%	80.97	$
CMSD	-0.95%	22.08	$
AZN	0.85%	176.43	$
BTI	-0.02%	58.9	$
BP	1.71%	39.78	$
GSK	0.14%	50.74	$

Leggett Dynamics Launches Mid-Class Massage System & Makes Luxury Comfort Accessible on High-Volume Programs

AUTOMOTIVE 22.06.2026

Leggett Dynamics Launches Mid-Class Massage System & Makes Luxury Comfort Accessible on High-Volume Programs

DETROIT, MI / ACCESS Newswire / June 22, 2026 / Leggett Dynamics today launched its Mid-Class Massage System (MCM), a breakthrough non-electronic innovation that makes premium massage more accessible beyond the luxury vehicle segment. Now in production with a global OEM, MCM was also shortlisted for the 2026 Auto Tech Partnership Award for industry-leading innovation and collaboration.

Text size:

Breakthrough by Design

MCM creates a distinctive massage experience with a compact 30 x 35 mm module that uses the Coandă effect, an air jet's natural tendency to follow a curved surface. With no electronics or moving parts, it reduces complexity and cost, making a premium experience accessible to more vehicle segments and consumers.

Balancing Innovation, Speed and Cost

"Automakers must balance innovation, speed and cost while consumers expect more personalized, affordable, premium experiences," said Julien Rea, VP of Global Innovation & Engineering at Leggett Dynamics. "Leggett Dynamics' Mid-Class Massage System redefines what's possible with a breakthrough approach that simplifies design, enables plug-and-play integration and makes premium comfort accessible to more vehicles beyond the luxury segment."

As part of its Innovation Services, Leggett Dynamics generated early OEM interest with an advanced concept and launched a co-development program to validate technical feasibility, optimize performance, and align cost targets with market expectations.

Accelerating Concept to Production

MCM's rapid transition from concept to production was enabled by early collaboration and its stand-alone, non-electronic design. Unlike conventional systems, MCM can be integrated as an "island solution" in vehicle updates without requiring time-consuming and costly electronic revalidation. This helps OEMs quickly and easily add comfort content, even on platforms not originally designed with complex electronic architectures.

Recognition for Innovation and Partnership

MCM was shortlisted for the 2026 Automotive Tech Partnership Award, reflecting recognition for both breakthrough innovation and the power of close OEM collaboration. MCM is also under consideration for additional industry awards to be announced later this year.

"Helping automakers balance cutting-edge innovation, speed, and cost is exactly why early co-development matters. When collaboration starts early, we can better align advanced concepts with cost targets and launch timing to bring differentiated user experiences to market faster and help OEMs compete more effectively," said Rea.

Leggett Dynamics showcased MCM last week at the Automotive Engineering Expo in Nagoya, Japan) and will feature this and other innovations at the Automotive Interiors Expo Europe in Stuttgart, Germany (June 23-25, Booth #3216).

About Leggett Dynamics
Leggett Dynamics is the brand representing the automotive businesses of Leggett & Platt, Incorporated. Under the Leggett Dynamics brand, these businesses deliver eMotion and Comfort solutions for automotive seating, liftgates, doors, sunroofs, and more. Leggett Dynamics businesses operate globally, with a footprint spanning 28 locations across 12 countries, and employing more than 6,200 people, with key locations in Detroit, Nuremberg, and Shanghai. As a strategic partner to more than 140 customers worldwide, Leggett Dynamics offers a Comfort Systems Platform (massage, lumbar, bolster and suspension), Motion Systems Platform (motors, actuators and cables), Software & Integration Platform, and Innovation Services, including advanced engineering co-development and human factors studies. Leggett Dynamics is a brand within Leggett & Platt, Inc. (NYSE:LEG), a manufacturer of residential, industrial, and furniture products that has been engineering comfort for over 140 years across the places where people sleep, work, live, and move.

Link to Press Kit: MCM Launch

Media Contact:

Dawn K. Looney, APR
VP of Global Branding, Marketing & Communications
Leggett Dynamics
Email: [email protected]
Phone: +1.248.980.1248

Liwen Tao
Manager of AP Branding, Marketing & Communications
Leggett Dynamics
Email: [email protected]

SOURCE: Leggett & Platt

View the original press release on ACCESS Newswire

Z.Ryu--SG

Featured

Leggett Dynamics Launches Smart Brushless Motor & Advances Quiet, Software-Defined Comfort & Motion

Reduces Complexity & Cost, Improves Performance, Supports Next-Gen Architectures

Leggett & Platt Automotive Launches New Brand Identity: Leggett Dynamics

ACCELERATES INNOVATION & GROWTH IN COMFORT, MOTION & SOFTWARE INTEGRATED SYSTEMS

Toyota bZ7: Luxury EVs in China

The Toyota bZ7 is shaking up China’s electric luxury car segment. Developed jointly by Toyota and GAC, the five‑meter sedan is built exclusively for the Chinese market and measures roughly 5,130 mm long and 1,965 mm wide, similar to a Tesla Model S. Pricing starts at about 147,800 yuan (approximately US$21,500) and runs up to 199,800 yuan across five trim levels.The bZ7 showcases cutting‑edge technology. Its cockpit features Huawei’s HarmonyOS 5.0 interface on a 15.6‑inch touchscreen, complemented by an 8.8‑inch digital cluster and a 27‑inch head‑up display. Voice control recognizes multiple zones and commands, yet physical buttons remain for key functions. Momenta provides the R6 ADAS suite, combining LiDAR and 26 other sensors to deliver highway and urban navigation on autopilot plus automated parking without subscription fees.Passengers enjoy ventilated, heated and massaging seats, while the front seats use a zero‑gravity design for comfort. Dual‑chamber air suspension and a road‑preview system give a refined ride.

AC Schnitzer: When Iconic Tuners Fall Silent

The announced end of AC Schnitzer by the close of 2026 is far more than the disappearance of a well-known tuning brand. It is a warning signal with meaning far beyond the BMW enthusiast scene. When a company that for decades stood for sporty BMW refinement, forged wheels, suspension upgrades, exhaust systems and a distinctly German form of engineering passion can no longer operate its manufacturing and tuning business economically in Germany, the issue is no longer just about one brand. It becomes a question about Germany as an automotive business location. AC Schnitzer therefore turns into a symbolic case: one that reflects weakening competitiveness, a cost structure that has become increasingly hard to carry and a growing public impression that politics is reacting too slowly, too cautiously and too late.That is why the topic strikes such a deep emotional nerve. AC Schnitzer was never merely a supplier of aftermarket parts. The company represented an entire culture of refinement, balancing factory-like elegance with a more rebellious edge. For many BMW fans, it was part of the national automotive landscape: Aachen, BMW, motorsport associations, complete vehicle programs, distinctive forged wheels, aerodynamic components, performance kits and memorable special builds. In that sense, the end of AC Schnitzer is not simply a balance-sheet story. It is also the loss of a piece of industrial identity.The reasons behind the closure are revealing because they expose exactly the chain of problems that German industry has been discussing for years. At the core lies a toxic mix of rising development and production costs, slow approval procedures, intensifying international competition and shifting demand. The most striking point is the complaint about the length of the German approval system. If aftermarket parts reach the market many months after foreign competitors have already launched theirs, a specialist niche player loses precisely what matters most: timing, visibility and margins. On top of that come more expensive raw materials, volatile exchange rates, supplier disruptions, tariffs in important export markets, hesitant consumer spending and the gradual decline of the combustion-engine culture that once fueled large parts of the tuning scene. AC Schnitzer is therefore not describing a single isolated problem, but a concentration of structural burdens.